Legal

Privacy policy

Effective August 20, 2026. The short version: this site measures what works, hashes what could identify you, and sells nothing.

What this site collects

First-party visit log. The server records an anonymized log of each visit: a one-way SHA-256 hash of your IP address, your browser's user-agent string, the page path, a timestamp, and a country code. No cookies are involved, and the hash cannot be reversed into your IP address.

Google Analytics 4. Used to understand traffic sources and page performance. GA4 may set cookies or similar identifiers; see Google's privacy documentation for details and their browser opt-out add-on to opt out.

PostHog. Used for product analytics — which sections get read, which buttons get clicked — and session replay of page interactions with text inputs masked. PostHog here uses browser localStorage rather than cookies and honors your browser's Do Not Track setting: with DNT enabled, PostHog collects nothing.

Scheduling. If you book a call through a scheduling link, the scheduler collects the details you enter under its own privacy policy.

What it's used for

Understanding what content is useful, improving the site, and following up on conversations you start. Nothing is sold, rented, or shared beyond the processors named above.

Retention & your choices

The first-party visit log is kept indefinitely in anonymized form. Analytics data lives with Google and PostHog under their retention policies. You can block analytics with any content blocker (the site works fine), enable Do Not Track, or use Google's GA opt-out.

Contact

Questions about this policy: message me on LinkedIn.